HERO SECTION (Pain-first)
Headline:
Your New Home Might Still Be Toxic.
Subheadline:
Renovation smell isn’t “new house smell.” It’s formaldehyde — a harmful gas released from paint, glue, cabinets, and furniture.
Body:
You can’t see it.
You might not even smell it.
But it lingers in your air — affecting your lungs, your sleep, and your long-term health.
If you’re moving into a newly renovated home, skipping this step could be your biggest mistake.
CTA Button:
Check My Home Before Move-In
SECTION 2 – THE PROBLEM
Headline:
What Is Formaldehyde (And Why It Matters)
Body:
Formaldehyde is a colorless gas released from:
Built-in carpentry (wardrobes, cabinets)
Fresh paint and varnish
Glue and adhesives
New furniture and mattresses
Flooring and laminates
It’s especially high in newly renovated homes — exactly when most people move in.
The problem?
It doesn’t go away quickly.
Off-gassing can last for months — sometimes years.
SECTION 3 – AGITATION
Headline:
Why This Is Dangerous (Especially If You Have Family)
Body:
Exposure to formaldehyde can cause:
Eye, nose, and throat irritation
Headaches and fatigue
Skin reactions
Breathing issues (especially for children and elderly)
Long-term exposure has been linked to more serious health risks.
And here’s the uncomfortable truth:
Most homeowners move in right at peak exposure levels.
SECTION 4 – TIME PRESSURE
Headline:
“Just Air It Out” Is Not Enough
Body:
Opening windows helps — but it’s slow and inconsistent.
Aircon circulation can actually trap and recirculate pollutants.
Activated charcoal? Limited and passive.
Time alone isn’t a solution if you’re moving in soon.
If your renovation just finished, this is the worst time to ignore it.
SECTION 5 – SOLUTION (INTRODUCE YELLOW)
Headline:
A Safer Way to Reset Your Home Before You Move In
Body:
At Yellow, we provide professional formaldehyde removal designed for real homes — not lab conditions.
We don’t just “air the house.”
We actively reduce harmful gases using targeted treatment methods and proper ventilation strategies.
What we handle:
Entire home treatment (all rooms)
Targeted high-risk areas (carpentry zones, bedrooms)
Coordination with your move-in timeline
Combined with move-in cleaning if needed
No guesswork. No shortcuts.
SECTION 6 – USP (WHY YELLOW)
Headline:
Why Homeowners Choose Yellow
Body:
Transparent
We tell you what’s needed — and what’s not. No upsell.
One-Stop Home Reset
Cleaning. Aircon. Handyman. Formaldehyde removal — done together.
No Coordination Headache
One team. One schedule. One bill.
Designed for Real Move-Ins
We work around your timeline — not against it.
SECTION 7 – SOCIAL PROOF STYLE (TRUST BUILD)
Headline:
Before You Bring Your Family In — Get It Right
Body:
Most people only learn about formaldehyde after they move in.
By then, it’s too late.
Our clients choose to handle it early —
so they can move in with peace of mind.
SECTION 8 – OFFER
Headline:
Start With a Simple Check
Body:
Not sure if your home needs treatment?
We’ll assess your situation based on:
Renovation type
Furniture level
Timeline before move-in
No pressure. Just clarity.
CTA Button:
Get My Home Assessed
SECTION 9 – FAQ
Q: Do I really need this if I already cleaned my house?
Cleaning removes dust and debris. Formaldehyde is a gas — it stays in the air and materials.
Q: How long does formaldehyde last?
It can off-gas for months or even years, especially from carpentry and new furniture.
Q: When should I do this?
Right after renovation, before moving in. This is when levels are highest.
Q: Can I stay in the house during treatment?
We’ll advise based on your situation, but most treatments are done before move-in.
Q: Can this be combined with move-in cleaning?
Yes. Most clients bundle both for a full home reset.
STICKY CTA (Mobile)
Text:
Moving in soon? Don’t risk it.
Button:
WhatsApp Us Now
Pre-filled WhatsApp Message:
Hi, I just renovated my home and want to check if I need formaldehyde removal before moving in.
Next Step
If you want this to convert harder, I’ll build you:
The exact Facebook ad that feeds into this page
The image concept (scroll-stopping, fear-based)
The WhatsApp reply script to close the lead into booking
Say: “next” and I’ll stack the funnel.